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Denmark - Ambassador Hougaard Interview for Profit Magazine

23.04.2018  16:04

In his 6-page interview for Profit Magazine, Danish Ambassador Anders Hougård talked about Danish investments in Serbia, as well as trade and political relations between the two countries.

"I would like to draw your attention to one fact – our countries are both small, so we have to be clever and smart in how we take care of ourselves and do business.
In Denmark, we have realized we cannot compete with major industries and players, although we have some, like Carlsberg and Novo Nordisk. So, we invest a lot of effort in developing SMEs – and today they employ 2/3 of the working population! Those companies have found their niches in order to build and maintain their competitiveness, and I believe this experience is something Serbia can learn from.", stated Ambassador Hougård for Profit.

You can read the rest of the interview here.